This is a case study ✦ Look's pretty, doesn't it? ✦ Some work went into this ✦ Just a girl, a Macbook, & a dream ✦ Wow, you’re reading this? That’s cool of you ✦
This is a case study ✦ Look's pretty, doesn't it? ✦ Some work went into this ✦ Good times ✦ Just a girl, a Macbook, & a dream ✦ Wow, you’re reading this? That’s cool of you ✦
Client
Project Runway in association with Hulu & Disney
Date
Involvement
Graphic Design
{ Research }
Recall everything Heidi Klum & Tim Gunn taught 13YO me
Growing up, I watched Project Runway religiously with my mom, so I was psyched. Reece Parker and I reviewed the Season 21 Style Guide, then workshopped ideas.
Classically Runway
Fashion forward
Dramatic
Exciting
Season 21 Specific
Embracing authenticity
4th wall-breaking moments that scream influencer & social media vibes
Big city, high-class society - but behind the scenes
Colorful & jaw-dropping visuals
{ Iteration }
Lower Third
Make it work designers
Every idea was met with “Give it a try!” Loved Reece’s talent for creative collaboration.
Back Plate
Intro Reel
Stylized $200,000 prize money
Featured magazine mockup
Project Runway logo in gold
{ Breakthroughs }
Trouble with a chicken
Two issues within this design:
The network required Lindsay Lohan’s mag cover to overlap most of last month's issue. In a hilarious sequence of magazine orientation events, that left a persistent chicken.
Several concepts for a staged magazine design were rejected, until we found one Adobe stock Disney loved immediately. Sadly, the photo was an overpriced, not-so-perfect AI rendering... I CAN’T GIVE THIS TO DISNEY.
All final visuals can be viewed on Project Runway Season 21, via Hulu & Disney+. Season 22 has confirmed they're working with us again and reusing this same lower third design.
Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦ Thank you ✦
{ Credits }
Grateful to everyone involved.
Simply loved working on a show I grew up watching.
See you next season!