This is a case study ✦ Look's pretty, doesn't it? ✦ Some work went into this ✦ Just a girl, a Macbook, & a dream ✦ Wow, you’re reading this? That’s cool of you ✦
This is a case study ✦ Look's pretty, doesn't it? ✦ Some work went into this ✦ Good times ✦ Just a girl, a Macbook, & a dream ✦ Wow, you’re reading this? That’s cool of you ✦
{ Research }
Nose Deep in the Brand
✔ Include the 4 breakpoints used on Alaskaair.com
✔ Research plane ticket requirements + manage account
✔ Translate the product details into Alaska Airlines' playful voice (writing air-travel puns at work 😂)
Figma Takeoff
✔ Dig through the brand guide.
✔ Lose all sense of time reverse-engineering layouts, emails, typography, colors, breakpoints, and tone.
✔ Convert all that brand knowledge into Figma components and cohesive layouts
{ Iteration }
Collaborative Revisions
Three Teams, One product, Sky-high Expectations
The Alaska Airlines and Recurly teams were seriously lovely and they were THRILLED that the design looked like Alaskaair.com.
I knew I didn’t inhale that website for nothing.
{ Breakthroughs }
A conversion-focused, brand-faithful experience
The two highest priorities for this project were keeping to the Alaska Airlines style and making sales. See below for a few of my strategies to help that happen, resulting in successful A/B tests.
A/B Test
Alaska Airlines conducted an A/B test on this section of my design. This “blink test” validated my intent behind this design. This section was designed to have a big impact without overwhelming an Alaska regular. The first section gives our user a sense of safety before the second section makes the sale. In the test, removing the first section dropped the click-through rate by 20%.
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{ Credits }
Thanks team.
Honored by the earned trust of my collaborators and the Alaska Airlines clientele.